Today's successful producer is at the cutting edge of popular culture — and knows how to distribute through many different platforms. That recipe for success, given at this year's annual RTS Keynote Lecture by Tom Gutteridge, will be vital as digital switchover accelerates media change over the next two years.

"By the time Border stops transmitting terrestrially, just two years from now, we'll be in a new world." No longer will TV programmes be different from programmes for the internet. In many cases, TV material will simply be a promotional tool for other content

Tom was speaking after one year's gardening leave — which had allowed an opportunity to travel, research and think. "A successful producer senses a change in popular taste and reflects it in a new format before his competitors." Daisy Goodwin had it right – surf the zeitgeist. "Popular culture no longer has any borders."