Andrew has strong views on innovation, marketing services, and the impact of digital on the way we live and work. Andrew's presentation looks at digital integration, discussing what it actually is and ways in which it can be achieved. Andrew provides an overview on how he developed his agency, i-level, what strategy he adopted and key learnings along the way. The presentation continues with an outline of what Andrew believes are common misconceptions towards digital integration. He believes it is a fundamentally simple concept which can be difficult to implement, but if successful, has big implications for a business. Andrew concludes with the belief that the key to successful digital integration is looking at it as a broad concept, not simply in terms of advertising.